Stepping up the game with Adidas for Nemeziz Uprising
Last week, Adidas chose Ecotile as its flooring provider for the one night tournament of “Nemeziz Uprising” an offset of The Tango League which was launched by the sportswear giant last year.
The installation team arrived on the Saturday before the event. With less than one day to prepare, the team got to work alongside the production crew who were preparing the audio-visual setup for the next day.
Originally launched as a lead up to the Euro 2016 championships. The Tango League setup is a 4-a-side event where some of London’s best street talent duke it out for a chance to win an Adidas contract.
Prizes in the past have included fresh new gear to be decked out in, to an exclusive opportunity to travel to Real Madrid and go behind the scenes at one of the biggest clubs on the planet.
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This year however, Adidas decided to change it up with the one night tournament. The game started with only one player from each team on the pitch and over time more players were introduced. It wasn’t long before it came a full-on frenzied affair with a full team on either side.
West Ham United’s Javier ‘Chicarito’ Hernandez was brought onto to the pitch. For an extra dose of switch-up chaos, fans lined the perimeter of the pitch and stepped into the spotlight to show what they can do. Adding to the fray, freestyle challenges were also put into motion, with Hernandez scouting out who brought their A-game. Those that owned the moment earned a fresh pair of Adidas NEMEZIZ Ocean Storm boots.
Overall, it was an amazing experience and an honour to work with a company as prestigious as Adidas. We look forward to more exciting endeavours with big clients in the coming future. In the meantime, why not see what why big clients trust our brand.
David Bryant-Pugh is sales and marketing manager of Ecotile Flooring. A Member of the Chartered Institute of Marketing (MCIM), David divides his time between creating strategy and tactics for the modular flooring business, and meeting customers to better understand their needs and specific marketplace. Operating across multiple industry sectors (every business has a floor, right!) David’s experience ranges from manufacturing to retail, and everything in between.
Prior to Ecotile, David managed the marketing team at Argos for Business. He previously built a wealth of experience in the foodservice and construction industries as marketing lead. You can find David on LinkedIn
