Read The Guardian’s article about Ecotile here
The Guardian newspaper has published a very interesting article about our experience of selling in to Europe, follow this link to read it -The Guardian article.
A snippet from the guardian article: “As a British manufacturer we have always felt susceptible to the whims of the UK marketplace. This year sales dropped for four weeks in the run up to the election, and every bank holiday brings a 20% drop in sales. So when we moved into our new Luton manufacturing plant, which has increased production capacity, expanding into European markets became a huge priority.
We manufacture sustainable industrial floor tiles, so our target market was the engineering power-region of Germany, Switzerland, France and Austria. With so much success in the UK automotive and aerospace sectors, there was a great opportunity to introduce Ecotile to this vast marketplace.
It’s been a steep learning curve, and we soon learned that European borders and barriers to entry can be as strong today as ever. Regardless of what politicians might say, for most Europeans, the local supplier is still king. So how can you clear these hurdles and sell into this lucrative market?”
Lucinda O’Reilly, Exports & Marketing Director is an integral part of the team that has grown Ecotile Flooring in to the successful manufacturing business it is today. Over the last 20 years she has successfully employed her skills in sales and marketing to ensure Ecotile Flooring is recognised as the market leading manufacturer of PVC interlocking floor tiles. Lucinda’s love of travel means the Ecotile brand is dominant all over Europe, North America, the Middle East, Asia and India.
To ensure compliance with export regulations Lucinda has gained accreditations from the Chamber of Commerce in Incoterms & Export Licence Controls and Export Procedures & Documentation and has completed the Institute of Export course on Incoterms 2020. She is a member of the Institute of Export, was a finalist in the Natwest Open to Export competition in 2018 and was instrumental in Ecotile Flooring winning a Queen’s Enterprise for International Trade in 2017. Lucinda has recently been interviewed by BBC News and Channel 4 News for her insights on Brexit and is an Export Champion for the Department for International Trade.