Read The Guardian’s article about Ecotile here
The Guardian newspaper has published a very interesting article about our experience of selling in to Europe, follow this link to read it -The Guardian article.
A snippet from the guardian article: “As a British manufacturer we have always felt susceptible to the whims of the UK marketplace. This year sales dropped for four weeks in the run up to the election, and every bank holiday brings a 20% drop in sales. So when we moved into our new Luton manufacturing plant, which has increased production capacity, expanding into European markets became a huge priority.
We manufacture sustainable industrial floor tiles, so our target market was the engineering power-region of Germany, Switzerland, France and Austria. With so much success in the UK automotive and aerospace sectors, there was a great opportunity to introduce Ecotile to this vast marketplace.
It’s been a steep learning curve, and we soon learned that European borders and barriers to entry can be as strong today as ever. Regardless of what politicians might say, for most Europeans, the local supplier is still king. So how can you clear these hurdles and sell into this lucrative market?”